![Conservatives hate wokeness. Don't trigger them by asking what it means | Arwa Mahdawi | The Guardian Conservatives hate wokeness. Don't trigger them by asking what it means | Arwa Mahdawi | The Guardian](https://i.guim.co.uk/img/media/de9b4b69954d635ba5a72a08ba4ad9596a9c48a7/246_177_2331_1399/master/2331.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=0895010e2f70c2c76429c365e457610d)
Conservatives hate wokeness. Don't trigger them by asking what it means | Arwa Mahdawi | The Guardian
![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence](https://www.essence.com/wp-content/uploads/2017/04/1492202166/wokelandingpage.jpg)
From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence
![From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence](https://www.essence.com/wp-content/uploads/2017/04/1491927729/000021867.jpg)
From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence
![From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence From The Front Lines To Hollywood: These Influential Women Share What It Means To Be 'Woke' | Essence](https://www.essence.com/wp-content/uploads/2017/04/1491927729/000021866_extcvs.jpg)