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When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

Bronny James gets an early start on future with NIL deal with Nike
Bronny James gets an early start on future with NIL deal with Nike

The Road To Riches: How LeBron James Changed The Sneaker Game Forever |  BashaBearsBasketball.com
The Road To Riches: How LeBron James Changed The Sneaker Game Forever | BashaBearsBasketball.com

LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement  Shoe Deals as Rookies
LeBron James, Kevin Durant & Other NBA Players Who Bagged Lucrative Endorsement Shoe Deals as Rookies

LeBron James could be a billionaire thanks to Nike, other businesses
LeBron James could be a billionaire thanks to Nike, other businesses

NBA rookie makes LeBron James "feel old" after admitting his dad played  with him - Mirror Online
NBA rookie makes LeBron James "feel old" after admitting his dad played with him - Mirror Online

Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement  deal | Daily Mail Online
Nike snaps up LeBron James' son Bronny, 18, to a lucrative NIL endorsement deal | Daily Mail Online

Which NBA rookie will get the biggest shoe deal? Magic's Paolo Banchero  leads 2022 draft class | Sporting News
Which NBA rookie will get the biggest shoe deal? Magic's Paolo Banchero leads 2022 draft class | Sporting News

LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age

LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom
LeBron James' Game-worn Rookie Sneakers Headed for IPO - Boardroom

Nike Gave LeBron a Lifetime Shoe Deal
Nike Gave LeBron a Lifetime Shoe Deal

Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All  Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More
Lakers: LeBron James Rookie Game Sneakers Offered as Stock Investment - All Lakers | News, Rumors, Videos, Schedule, Roster, Salaries And More

Nike preaches the greatness of LeBron James as he breaks the NBA's all-time  scoring record | Ad Age
Nike preaches the greatness of LeBron James as he breaks the NBA's all-time scoring record | Ad Age

Pin on Sports Business Infographics
Pin on Sports Business Infographics

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

Adidas had a chance to land rookie LeBron James with a 10-year, $100  million contract. Instead, they lowered their offer to $70 million at the  last minute, allowing Nike to swoop in
Adidas had a chance to land rookie LeBron James with a 10-year, $100 million contract. Instead, they lowered their offer to $70 million at the last minute, allowing Nike to swoop in

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

LeBron James - Wikipedia
LeBron James - Wikipedia

On this day in 2003: LeBron James inked the richest rookie shoe deal
On this day in 2003: LeBron James inked the richest rookie shoe deal

LeBron James's Nike deal may be worth more than $1 billion - Sports  Illustrated
LeBron James's Nike deal may be worth more than $1 billion - Sports Illustrated

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

LeBron James Signs Historic $1 Billion Deal With Nike |  BashaBearsBasketball.com
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com

Why Lebron James' Nike Deal is a Big Deal | STACKS Magazine
Why Lebron James' Nike Deal is a Big Deal | STACKS Magazine

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike