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Two-step Flow Model: Mass Media to Consumer (Katz and Lazarsfeld, 1955) | Download Scientific Diagram
Personal Influence” and Influencer Logic: A Theoretical and Methodological Comparison | SpringerLink
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A Test of the Two-Step Flow in Diffusion of a New Product - Johan Arndt, 1968
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Is two-step flow theory still relevant for social media research? – Sorin Adam Matei
