![You can find some of the Copa Mundial shoes under Adidas Performance and some of them under Adidas Style sub-brands which is absolutely unnecessary. Because the target audiences are the same. You can find some of the Copa Mundial shoes under Adidas Performance and some of them under Adidas Style sub-brands which is absolutely unnecessary. Because the target audiences are the same.](https://mir-s3-cdn-cf.behance.net/project_modules/fs/a37b0716482709.562ad44ed67b1.jpg)
You can find some of the Copa Mundial shoes under Adidas Performance and some of them under Adidas Style sub-brands which is absolutely unnecessary. Because the target audiences are the same.
![Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas: Seil, Lina: 9783668323971: Amazon.com: Books Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas: Seil, Lina: 9783668323971: Amazon.com: Books](https://m.media-amazon.com/images/I/51lFp5GHmgL._AC_UF1000,1000_QL80_.jpg)
Brand Extension. How Sub-Branding can be used to stretch a Brand effectively: An analysis of the German Sportswear Retailer Adidas: Seil, Lina: 9783668323971: Amazon.com: Books
![This Logo Moves Me: Dynamic Imagery from Static Images - Luca Cian, Aradhna Krishna, Ryan S. Elder, 2014 This Logo Moves Me: Dynamic Imagery from Static Images - Luca Cian, Aradhna Krishna, Ryan S. Elder, 2014](https://journals.sagepub.com/cms/10.1509/jmr.13.0023/asset/images/large/10.1509_jmr.13.0023-fig9.jpeg)
This Logo Moves Me: Dynamic Imagery from Static Images - Luca Cian, Aradhna Krishna, Ryan S. Elder, 2014
![Adidas launches new sports lifestyle sub-brand 'Originals' campaign exclusively on Channel [V] – Campaign Brief Adidas launches new sports lifestyle sub-brand 'Originals' campaign exclusively on Channel [V] – Campaign Brief](https://asset-cdn.campaignbrief.com/wp-content/uploads/2012/08/04085649/orig2.jpg)